What Your Business Can Learn From GAT’s Growth
Since our inception, over eight years ago, Girl About Town has evolved into a multi service communication agency, expanding our services to meet the fast-paced demands of the Adelaide lifestyle and fashion sector.
At GAT Agency, we go beyond traditional public relations, delivering integrated communication plans that are underpinned by experience and strategy.
This post lists the key elements essential to GAT Agency’s success, the list has been made with communications businesses in mind, but can be applied to any business, from restaurants to trade. If you’re looking to grow and expand in your field, keep reading!
Growing a business means remaining true to your organisation’s core mission, whilst still having the room to adapt to meet new industry standards. Read ahead to find out the changes that have facilitated GAT’s recent growth.
GAT But Not As You Know Us …..
Don’t panic, Girl About Town still maintains the attraction and luxury of a boutique agency; clients receive personalised attention and efficient action from everyone, from our Director to our Account Coordinators, and everyone in-between, but now formally known as GAT Agency.
GAT Agency has recognised that the public relations industry has changed considerably in the last eight years. In response to this change, GAT Agency has adapted its services to now include personalised digital marketing services and influencer management. Essentially, combining the personalisation of a boutique agency, with the experience and expertise of a global communications agency.
Through rebranding our organisation, now exclusively referred to as GAT Agency, we can expand our services and maintain our place in the Adelaide communications sector as a cutting-edge communication agency.
To create this growth at GAT Agency we incorporated the following practises in our day to day. The following habits are essential if you want to upgrade and expand your services to meet the needs of your clients.
1. Creating a Workspace That Encourages Conceptual Thinking
First things first, create a workspace that makes you feel inspired. This will look like something different for everyone. We take inspiration from the Djerf Avenue Head Office.
A minimal aesthetic promotes clarity and relaxation amongst the chaos of work, instilling a sense of calm. It’s worth spending 10 minutes every day putting things away and organising you’re desk, to reset. Flowers in the office is a way to maintain focus in the workplace as the smell sustains our attention and connects us back to nature.
2. Know Your Audience
Through understanding who your audience is, you can hone and develop key messaging to resonate with your target audience, creating cut-through in todays saturated market.
Jenna Guarneri founder and CEO of JMG Public relations, an award-winning PR agency, advises that ‘To make an impact, you need to know and understand your audience because not all of them are the same. You can have an excellent product or service, but if it’s not what your audience is looking for, then it’s not going to be successful.’
GAT Agency always has their target audience front of mind, keeping our messaging meaningful and generating relevant content to the appropriate markets. When devising a communications strategy, we recommend adopting you’re intended audiences’ point of view to identify any shortcomings or unmet needs.
To make an impact you need to know who your brand and audience are. Every piece of content made should be done so with your audience in mind, fulfilling an unmet objective of that consumer.
3. Never Underestimate the Value of Organisation
It sounds cliché, but you really can’t underestimate the value that organisation in the workplace brings. With an extensive client list that spans across local and national levels, GAT Agency always prioritises organisation through the implementation of share points, calendars, and media matrixes. Boosting your productivity to ensure all client’s needs are consistently met.
Organisation in the workplace includes having a shared calendar that schedules upcoming events and deadlines, making it easy to manage your time accordingly. Curating lists of media contacts for individual clients, streamlining the pitching process and saving time that would be otherwise spent researching journalist.
4. Establish an Online Presence
Embracing social media is pivotal in remaining relevant and expanding your businesses’ reach. By engaging, listening, and sharing ideas on social media, business can establish presence on multiple channels, reaching a range of audiences.
Most importantly, businesses can leverage, the FREE, networking opportunities on social media to create coverage and content for clients.
5. Having Clear Goals and Objectives
Having a clear vision for your organisation is essential to measuring growth. Your business goals should be specific, timely, and measurable.
This post has been devised not for self-promotion purposes, but to share genuine insights into the communications sector and attainable goals that can be applied to your business to grow. Don’t worry about sounding professional. Sound like you. There are over 1.5 billion websites out there, but your story is what’s going to separate this one from the rest. If you read the words back and don’t hear your own voice in your head, that’s a good sign you still have more work to do.
Be clear, be confident and don’t overthink it. The beauty of your story is that it’s going to continue to evolve and your site can evolve with it. Your goal should be to make it feel right for right now. Later will take care of itself. It always does.